The Universal Production “Twisters” Feature the All-New 2024 Ram Truck
Photo credit: Ram
The renowned summer action movie “Twisters,” a Universal, Warner Bros. Pictures, and Amblin Entertainment production, is slated to open in theaters. Consequently, Universal Pictures and the Ram Truck brand are working together once more. “Answer Your Calling,” the latest Ram commercial, announces the return of the exhilarating big-screen thrill ride that transports spectators into one of the most spectacular and destructive forces in nature. In the campaign film, Glen Powell, star of “Twisters,” portrays a character who navigates a Ram truck through hazardous weather conditions.
The “Answer Your Calling” worldwide campaign is set to start in North America, Europe, Asia Pacific, and the Middle East. In addition to the Ram brand’s official YouTube page, the 30-second cross-channel video “Answer Your Calling” may be found on broadcast and social media sites like Facebook, Instagram, and TikTok. It is a pillar of the brand’s American marketing initiative.
“When the ‘Twister’ film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck,” said Olivier Francois, global chief marketing officer, Stellantis. “When we learned that Universal Pictures was filming ‘Twisters,’ there was no doubt that a Ram truck would again appear as the movie’s heroic vehicle. The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer.”
“As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge,” said Powell. “I’m incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere.”Third in the series of commercials for Ram Trucks, “Answer Your Calling” takes viewers on an incredible journey as the film’s stars outmaneuver, dodge, and pursue everything Mother Nature throws at them.
In the campaign film, Glen Powell, star of “Twisters,” portrays a character who navigates a Ram truck through hazardous weather conditions.
The “Answer Your Calling” worldwide campaign is set to start in North America, Europe, Asia Pacific, and the Middle East. In addition to the Ram brand’s official YouTube page, the 30-second cross-channel video “Answer Your Calling” may be found on broadcast and social media sites like Facebook, Instagram, and TikTok. It is a pillar of the brand’s American marketing initiative. This summer, the epic studio disaster picture returns, offering an exhilarating big-screen adventure that puts you up close and personal with one of nature’s most amazing and destructive forces.
This is “Twisters,” the contemporary follow-up to the popular 1996 movie “Twister,” from the producers of the Jurassic, Indiana Jones, and Bourne franchises. “Twisters” stars Anthony Ramos (“Transformers: Rise of the Beasts”), Glen Powell (“Top Gun: Maverick”), and Daisy Edgar-Jones (“Where the Crawdads Sing”) as equal forces with opposing agendas who team up to try and predict and maybe even tame the incredible power of tornadoes under the direction of Minari’s Oscar-nominated writer-director Lee Isaac Chung.
Edgar-Jones portrays Kate Carter, a former storm chaser who, following a terrible tornado incident during her undergraduate years, now resides in New York City and securely examines storm patterns on screens. She is lured back to the vast plains by her friend Javi (Ramos) to test out a new tracking gadget. There, she runs into Tyler Owens (Powell), the flamboyant and impetuous social media star who enjoys sharing his outrageous and storm-chasing exploits with his wild group on social media. As the storm season intensifies, previously unheard-of terrifying phenomena occur. This puts Kate, Tyler, Javi, and their teams squarely in the path of many storm systems combining over central Oklahoma, placing them in the battle of their lives.
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