Jeep Launches ‘Famous for Freedom’ Global Marketing Campaign
Photo credit: Jeep
Jeep has launched its new “Famous for Freedom” global campaign, this major campaign celebrates the launch of Jeep’s 2024 Wrangler and the Wrangler 4xe. The “Famous for Freedom” campaign displays various adventurous 2024 Wranglers in different settings and in all different exterior colors. The Jeep brand has been one of the only automakers to offer so many different customizable features. The global campaign launched a 60-second video titled “Famous for Freedom” on the official Jeep channel, featuring targeted content to reach diverse audiences across social media and other platforms.
Jeep has stood out over the years due to its strong commitment and focus on innovation and quality. The “Famous for Freedom” campaign celebrates the two new Wrangler models and reaffirms the brand’s goals for its buyers. Jeep wants buyers to feel the freedom of choosing exactly how they want to make their Jeep unique. This exciting campaign was featured in different places including Europe, China, Japan, Korea, Australia, and other markets worldwide. The video kicked off with the famous “California Love” song, this is the first time “California Love” has been featured in an automotive commercial.
“Music has long played a pivotal role in our rich history of advertising, and as the industry celebrates the 50th anniversary of hip-hop, the Jeep brand has been given the tremendous honor of incorporating the elusive anthem ‘California Love’ into our “Famous for Freedom Campaign” for our new Jeep Wrangler 2024,” announced Olivier Francois, global marketing director for Stellantis.
The 60-second “Famous for Freedom” video was recorded in California, capturing the city’s lifestyle, scenery, and highlighting the features of the 2024 Jeep Wrangler and 2024 Wrangler 4xe while the song “California Love” plays in the background. The commercial features the dunes of Pismo Beach and the East Los Angeles skyline, capturing an amazing angle of California and bringing the song’s lyrics to life. Meanwhile, the new 2024 Jeep Wrangler proves to be Jeep’s testament to the brand’s constant evolution, raising the bar once again. Now moving into the electric era with the brands 4xe trim, a plug-in hybrid powered vehicle.
The 2024 Wrangler features a 3.6-liter Pentastar V6 engine rated at 285 horsepower and 260 pound-feet of torque. The 2024 Wrangler 4xe features a 2.0-liter plug-in hybrid engine with 375 horsepower and 470 pound-feet of torque. The 2024 Wrangler features an eight-speed automatic transmission and all-wheel-drive options to provide additional all-terrain handling capability. Whether you’re looking for a vehicle for an off-road adventure or everyday use, the 2023 Jeep Wrangler is an excellent choice. Jeep is ready to spread its message to people around the world through a strategic approach in different media, inspiring people to embrace their adventurous spirit and experience a sense of freedom on every drive.
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