Jeep Announces A New “Jeep Code” Snapchat Lens
Photo credit: Jeep Canada
Jeep is pleased to announce that the new “Jeep Code” Snapchat lens that has achieved a hat-trick as a gold trophy winner in three different categories. The most wins allowed at this year’s Media Innovation Awards (MIA). Jeep’s new Snapchat lens not only won all three trophies at the Media Innovation Awards but also won a silver runner-up trophy also. Jeep Code is the first Snapchat lens made by an automaker worldwide and got its grand debut in April 2022.
Jeep Code will allow users to use thier smartphones as a means to transform Jeep’s seven-slot grill into a virtual barcode that will allow jeepers to interact with the brand’s award online. The categories in which Jeep Code managed to emerge victorious in the Media Innovation Awards and take top honors are “Best in Social Media,” “Best Use of Technology” and “Best on Mobile Devices,” while coming in second place in the “Best in Automotive” category. MIA entries are shortlisted and undergo an initial round of judging, which will be conducted online and will result in a shortlist. Once shortlisted, entries will be reviewed and possibly entered during a live judging session by the main jury and co-chairs.
“Jeep Code is a fantastic example of how Jeep is pushing the boundaries of innovation through an augmented reality (AR) lens on Snapchat, a technology that sees more than 6 billion plays every day on the app. They placed a bold bet on the power of AR to delight and engage Snapchat’s growing and maturing community while facilitating visual search at scale to provide consumers with an unparalleled brand experience, and they knocked it out of the park,” said Calvin Wilkinson, QSR and Automotive Lead, Canada at Snap Inc.
Jeep Code is just the start for the automaker to extend the same features across its lineup. the 2023Jeep Wrangler goes beyond expectations to deliver a complete game changer experience. Offering an adventure inspired cabin combined with its off-road expertise every 2023Jeep Wrangler proudly wears the Trail Rated badge ready to take on any challenge that arises. Jeep also offers the 2022 Jeep Wrangler 4XE, the first Jeep brand hybrid with a plug-in electric boost that produces an impressive 375 horsepower, 470 pound-feet of torque, and a manufacturer’s estimated 400 miles driving range. Ready to join the Jeep family?
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